Prada is definitely an Italian fashion label specializing in luxury goods for men and women, founded by Mario Prada.The label is a standing symbol.
The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop- Fratelli Prada in Milan,Italy. At first,the shop sold leather merchandise and imported English steamer trunks and purses.
Later Mario Prada's daughter,Miuccia Prada,joined this company in 1970,eventually taking over from her mother in 1978.Then Miuccia began making waterproof backpacks out of Pocone.She met Patrizio Bertelli in 1977,an Italian who had begun his own leathergoods business at the age of 17 and he joined the company soon after.He advised Miucciaand she followed the adviceon better decisions for that Prada company.It had been his advice to discontinue importing English goods and to vary the existing luggage styles.
Time described the apparel as "unassertive, combining traditional good manners and an ultramodern industrial leanness.Truly, the designs to come out with the House of Prada reflected the feminine worker aesthetic,which made it quite unique in contrast to other high-fashion brands.It would be recognized with rich working women who held demanding jobs.Thus, it isn't surprise that Miuccia took it upon herself to call her women's bags "uniforms".
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